Created by the continuous feedback of a "student-tested, faculty-approved" process, ECON: MICRO, 4E delivers a visually appealing, succinct print component, tear-out review cards for students and instructors and a consistent online offering with CourseMate that includes an eBook in addition to a set of interactive digital tools, including quizzes, videos, interactive flashcards, Graphing at a Glance Video Tutorials, ConceptClips, and more - all at a value-based price and proven to increase retention and outcomes. ECON: MICRO, 4E truly leads by example as award-winning instructor and author Will McEachern takes a "just-in-time" approach -- introducing material just as it is needed to develop an argument. Dr. McEachern "teaches by example," using familiar examples and illustrations drawn from students' actual daily lives to vividly demonstrate that when students show up for class the first day, they each come with at least 17 years of first-hand, life experiences in making intuitive economic choices and dealing with economic institutions and events. Using a decidedly user-friendly tone, Dr. McEachern connects these life experiences to key economic concepts. ECON: MICRO, 4E's clear vibrant illustrations and reader-friendly, magazine-style presentation help maintain student interest throughout your course. Students learn from today's latest economic developments and examples, from the impact of the 2008-2009 recessions to the economic effects of the BP oil spill. Chapter-in-Review cards and leading online resources, such as Aplia? and CourseMate, work with this edition's well-crafted approach to help your students master microeconomics principles while saving you valuable time.